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WRSE (Water Resources South East) is a consortium of six water companies that has a very special role - to safeguard the region's water supplies for future generations.

With our 15+ years of experience providing digital services to the water industry, we were asked to redefine their online presence by clarifying their messages and engaging their audience.

Make what's complex simple

It seems like a straightforward brief - to safeguard water supplies for future generations. But underneath this goal is a vastly complex landscape of infrastructure, stakeholders, environmental conditions and human interactions.

With such complexity comes a huge amount of data, reports, timelines and projects that are the opposite of simple and engaging website content. To turn one into the other we had to start from scratch.

Thinking about the visitor first

With such a mass of information to present we had to put ourselves in the shoes of the types of visitors that will come to the website. This technique, known as user-oriented design, enabled us to plan their journeys through the site, delivering the right amount of information at the right time.

These journeys were then contained within a global narrative that linked pages together throughout the site, rewarding those that spent time exploring with a fantastic insight into the work of the WRSE.

Increased performance across the board

Once the new website was complete and launched all the hard design work paid off. Visitor numbers increased, bounce rates dropped, Google started showing more pages in its results, and access to resources across the site shot up.

Most of all we hope that the simplicity and accessibility that we have brought to the site will ensure those vital, key messages on managing a finite resource will become more widely understood.

Visit the site at www.wrse.org.uk